政策背景:为加快自主品牌建设,增强自主创新能力,促进经济增长方式转变,国家商务部开展了“品牌万里行”活动,通过“商务长征”的形式,统筹商务领域品牌建设,全面提升商务工作质量与水平。在经济全球化下,品牌已成为衡量一个企业、一个地区乃至一个国家综合竞争力和创新能力的重要标志,启动品牌 Policy Background: In order to speed up the construction of independent brands, enhance the ability of independent innovation, and promote the transformation of economic growth mode, the Ministry of Commerce has launched the “Brand Miles” campaign. Through the “Long March of Commerce,” the company will co-ordinate brand building in the business sector and enhance the overall business work. Quality and level. Under the economic globalization, the brand has become an important symbol to measure the comprehensive competitiveness and innovation ability of a company, a region or even a country.