世界上最为著名的两个消费品牌公司当属联合利华和宝洁。中国尽管在轻工产品上有很强的优势,但迄今为止还没有诞生出一个超级的品牌公司将它的产品渗透到生活的各个环节,恰恰相反,我们哪天到超市的篮子里去清点一下,就会发现,宝洁与联合利华的产品占据了很大的空间,力士、夏士莲、护舒宝、品克薯片、潘婷等等,它们在全球销售的各类产品几乎成为我们 Two of the world’s most famous consumer brands are Unilever and Procter & Gamble. Although China has a strong advantage in light industrial products, so far there is no birth of a super-brand company to penetrate its products to all aspects of life, on the contrary, we one day to the supermarket basket to count , You will find that P & G and Unilever products occupy a lot of space, Lux, Sunsilk, Acer Shu Bao, grams of potato chips, Pantene and so on, their global sales of various products almost become us