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当前,“婚恋”电视节目大量出现,火速升温。然而在“婚恋”电视节目火爆的同时却出现了部分节目的制作方为在短期内提高收视率,采用弄虚作假,炒作话题人物,大肆宣扬享乐主义、拜金主义等严重偏离正确价值取向和媒介道德责任的做法来赚取观众眼球的问题,造成了恶劣的社会影响。电视作为受众范围最广泛的媒介之一更应该用道德责任严格规范自身行为,积极维护人的基本价值和健康的社会秩序。树立媒介从业人员的道德责任意识,建立和完善媒介道德责任评价的体制,营造和完善媒介道德责任追究的制度环境等是媒介道德责任的实现途径。
At present, “love and marriage ” television shows appear in large numbers, raging rapidly. However, while the hottest “Married Love” TV programs, there are some producers who, in the short run, raise ratings, resort to fraud and speculation, advocate hedonism and money worship seriously deviate from the correct value orientation and media The moral responsibility to earn the audience’s attention has created a bad social impact. As one of the most extensive media in the audience, TV should strictly regulate its own behavior with moral responsibility and actively safeguard people’s basic values and healthy social order. Establishing and perfecting the system of evaluating the moral responsibility of the media, establishing and perfecting the institutional environment in which the moral responsibility of the media is investigated are the ways to realize the moral responsibility of the media practitioners.