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媒介碎片化、分众化趋势越来越突出的时代,越来越多的企业开始关注如何更精准地找到消费者,如何避免更高的营销成本,避免消费者对营销活动产生审美疲劳,而精准化和低成本是互动营销的显著优势。企业该如何借助网络进行互动营销?如何“取之有道”?如何“四两拨千斤”?雀巢笨NANA:“好玩”才是重点截止目前为止,不管是在微博上,还是在人人网和开心网等社交媒体上,都在热烈讨论雀巢笨NANA这款新奇的冰淇淋。很多人都在问哪里可以买到?雀巢笨NANA能够产生如此高的营销效果,它的秘诀在哪里?
Media fragmentation, the increasingly prominent trend of the times, more and more companies began to pay more attention to how to find consumers, how to avoid higher marketing costs, to avoid consumer fatigue on the marketing activities of the aesthetic, but accurate And low cost is a significant advantage of interactive marketing. How to use the Internet for interactive marketing? How “take the right way”? “?” How to make a big difference? “Nestle stupid NANA: ” Fun "is the key up to now, whether it is on the microblogging, or In all social media such as Renren and Kaixin, there is a lively discussion about Nestle’s stupid NANA ice cream. Many people are asking where to buy Nestle stupid NANA can produce such a high marketing effect, where is the secret?