从2004年全国各级电视台的综合情况来看,电视剧的日播出量的比例已占全频道的45%以上,电视剧时段广告创收占到各台广告创收的70%以上,中国的电视传媒正进入以电视剧为核心产品、以收视率份额为终极指标、以广告创收为 Judging from the comprehensive situation of all levels of television stations nationwide in 2004, the proportion of daily broadcasts of television dramas has accounted for over 45% of the total channels, while the income from the advertising of the drama accounts for more than 70% of the revenue of all the advertisements. The television media in China Into the TV drama as the core product, the share of the ratings as the ultimate indicator of revenue from advertising