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1车主基本面首次、二次购车易选参与调查的车主信息显示,绝大多数(97.98%)全球鹰GX7车主为男性,女性仅占2.02%。此外,购买该款车型的车主年龄普遍集中于30～49岁之间,占到八成。从年龄段的细分区间来看,20～29岁的车主占一成多,30～39岁的车主占六成,40～49岁的占两成多,只有极个别车主年龄超过50岁。以上调查结果与厂家锁定的目标消费人群的年龄区间基本吻合:“30～45岁,个性特征充满激情与活力,爱挑战、不服输,渴望轻松自在的生活,追求个性化和优越感。”
A car owner for the first time, the second car easy to choose to participate in the survey of car owners show that the vast majority (97.98%) Global Hawk GX7 car owners, women only 2.02%. In addition, the owners of the models purchased generally concentrated in the age of 30 to 49, accounting for Bacheng. From the breakdown of the age range, 20 to 29-year-old owners accounted for more than 10%, 30 to 39-year-old owners accounted for Liu Cheng, 40 to 49 accounted for more than 20%, only a very few individual owners over the age of 50 years. The above findings are consistent with the age range of the target consumer groups locked by the manufacturers: “30-45 years old, full of passion and vitality personality characteristics, love challenges, unconvinced, eager to ease the life, the pursuit of individuality and superiority. ”