嘉士伯在中国的历史可谓悠久,我的办公室里就挂着一幅1902年嘉士伯在中国的广告宣传画。1978年改革开放之后,嘉士伯重新来到中国。80年代中国的商业氛围不是很浓,商业环境也很复杂,只有在五星级酒店里才能喝到进口的嘉士伯啤酒。90年代初,中国的人均啤酒消费还非常低,对于啤酒商来说,这无疑意味着巨大的市场潜力。不过, Carlsberg long history in China, hanging in my office is a 1902 Carlsberg’s advertising brochure in China. After the reform and opening up in 1978, Carlsberg returned to China. In the 1980s, the business climate in China was not very strong. The business environment was also very complicated. Only imported Carlsberg beer was allowed at five-star hotels. In the early 1990s, China’s per-capita beer consumption was still very low, which undoubtedly represented tremendous market potential for beer producers. but,