随着社会发展变革,媒体变化尤为深刻,越来越多地影响着企业的生存发展。备受关注的石油企业,更应当重视管理干部应对媒体能力的培养,使其在应对媒体、处理危机之时,采取专业有效的举措,对企业塑造良好社会形象起到积极作用。 With the social development and change, the media changes are particularly profound, more and more affect the survival and development of enterprises. Paying attention to the oil companies should pay more attention to the management of cadres to respond to the training of the media capabilities to enable them to deal with the media, to deal with the crisis, take professional and effective measures to create a good corporate social image played an active role.