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从竞技行为的异化和个人发展的异化两个方面分析了运动员的异化行为表现;认为运动员异化行为的产生既有竞技运动自身特征的成因,也有竞技运动的社会环境成因;从四个方面提出了克服运动员异化行为产生的对策:1)树立以人为本的竞技观;2)维护运动员的合法权益;3)对竞技商业化加以必要控制;4)淡化“金牌至上”意识。
From the alienation of competitive behavior and dissimilation of personal development, this paper analyzes the performance of athletes’ alienation behavior. It is considered that the formation of alienation of athletes has both the origin of competitive sports and the social environment of competitive sports. Countermeasures to overcome the alienation behavior of athletes: 1) to establish a people-oriented competitive perspective; 2) to safeguard the legitimate rights and interests of athletes; 3) to exercise the necessary control over competitive commercialization; and 4) to dilute the “gold medal first” awareness.