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作为非物质文化遗产,以热贡唐卡为核心的热贡艺术一直有着独特的艺术魅力。近几年,热贡唐卡在艺术市场上也受到前所未有的关注。本文首先介绍了热贡唐卡的艺术价值,之后通过着重分析其市场环境,消费者种类,销售模式和生产模式,梳理出热贡唐卡市场现状。并进一步总结出目前热贡唐卡艺术市场存在的产业链、监管融资以及人才等问题。最后,通过对市场存在的问题进行反思,从政府和产业发展两方面提出针对非物质文化遗产的保护措施。
As a non-material cultural heritage, Regent Art, which is centered on Rendang Thangka, has always had a unique artistic charm. In recent years, Hotung Thangka has also received unprecedented attention in the art market. This article first introduces the artistic value of Regongtangka, and then sorts out the current status of Regongchaka by focusing on analyzing its market environment, types of consumers, sales patterns and production patterns. And further summarizes the current hot tribute card art market existence of the industrial chain, regulatory financing and talent and other issues. Finally, through the reflection of the existing problems in the market, we propose the protection measures for the intangible cultural heritage from both the government and industrial development.