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政府形象塑造作为政府行政管理中的重要内容而得到日益广泛的注重.本文拟通过对当前政府形象塑造中存在的主要问题的剖析,着眼于政府形象的主客观统一性,从四个方面详细论述了塑造良好的政府形象的途径:进行政府形象设计,保持政府内在素质与外部形象的一致性、注重政府的价值目标与公众期望相符合、保持政府实际表现与公众对政府主观评价的一致性。
As an important content in the government administration, the image of the government gets more and more widespread attention.This paper intends to analyze the main problems existing in the current image building of the government and focus on the subjectivity and objectivity of the government image, and discuss in detail from four aspects The way to create a good government image is to carry out the image design of the government, keep the inherent quality of the government consistent with the external image, pay attention to the value goal of the government in line with the public expectation, and keep the actual performance of the government consistent with the public’s subjective evaluation of the government.