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在设计领域盛行“以人为本”的观念下,本文探讨了动画创作与人的关系。首先,阐述了人欲萌生的表现,通过观看动画,人的众多欲望,如动物性、娱乐性、审美需要得到满足;第二,提出在动画创作中,动画作品中的“人性”光辉是如何满足人们娱乐、审美、教育等方面的心理需求,引导人们认识世界、领悟道德、内化价值;最后,提出动画创作的“人道”思想,即是动画创作中对民族文化精神的回归,对创造满足文化的每个个体和群体的价值肯定,以期找到中国动画发展的新方向。
In the field of design prevailing “people-oriented” concept, this article explores the relationship between animation and people. First of all, it elaborates the performance of people’s desire to emerge. Through watching animation, people’s many desires, such as animal, entertainment and aesthetic needs, are satisfied. Second, it is proposed that the “humanity” glory in animation works How to satisfy the psychological needs of people in entertainment, aesthetics and education, so as to guide people to understand the world and understand the values of morality and internalization. Finally, put forward the idea of “humanity” in animation creation, that is, Return to the value of each individual and group to create a culture of satisfaction to find a new direction for the development of Chinese animation.