（－）在社会主义市场经济的条件下，市场商品供应丰富，市场竞争日趋激烈，能否立足市场，把握市场，适应市场，占有更大的市场份额，成了每个企业能否生存和发展的关键所在。在买方市场条件下，企业经营者应在社会市场营销观念指导下，以消费者需要为中心来开展营销活动。毫 (-) Under the conditions of the socialist market economy, the supply of market goods is abundant and the market competition is becoming increasingly fierce. Whether it can base itself on the market, grasp the market, adapt to the market, occupy a greater market share, and become the survival and development of each enterprise. The key lies. Under the buyer’s market conditions, corporate managers should conduct marketing activities centered on consumer needs under the guidance of social marketing concepts. Little