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一、具有战略眼光的营销机会管理营销机会的管理是指对贸易机会的鉴定、选择及设计相适应的营销策略的全过程。日本企业的市场营销管理具有以下几个特征:①对营销机会的分析建立在全面的信息搜集和科学预测的基础之上。日本在寻找营销机会前,会派遣研究小组到目标所在国进行耗时数月的调查。同时,日本政府在世界各地的机构、日本的各类公司企业和日本贸易振兴会还是企业分
I. Marketing Opportunities with Strategic Vision Management The management of marketing opportunities refers to the whole process of appraising, choosing and designing marketing strategies that are suitable for trading opportunities. The marketing management of Japanese companies has the following characteristics: 1 The analysis of marketing opportunities is based on comprehensive information gathering and scientific forecasting. Before Japan looks for marketing opportunities, it will send a research team to the target country for months of investigations. At the same time, the Japanese government’s agencies around the world, Japan’s various corporate companies, and the Japan Trade Promotion Council are still