旅游外宣翻译指的是旅游文本材料的翻译,能否得当地翻译外宣材料不仅有利于中国旅游业走向国际市场,更有助于中国文化的传播,从而较强各国各民族的交流与了解,提升中国的国际形象。生态翻译学强调翻译的适应选择论,译者在翻译过程中对翻译的生态环境进行适应与选择,包括语言维、文化维、交际维的适应与选择。鉴于中外旅游文化在旅游目的、价值观、及审美情趣等方面存在的差异性,译者在翻译旅游外宣材料的过程中如何克服这些语言、文化、交际思维、价值观等方面的障碍?采用什么样的翻译策略才能更好地传达文本信息,传播中国文化?这将是本文作者集中探讨的问题。 Tourism outreach translation refers to the translation of tourist text materials, whether the proper translation of outreach materials is not only conducive to the tourism industry in China to go to the international market, but also contribute to the dissemination of Chinese culture, so that strong national exchanges and understanding of all ethnic groups , Enhance China’s international image. Eco-translatology emphasizes adaptation choice theory of translating. Translators adapt and choose the translating ecological environment in the process of translating, including linguistic dimension, cultural dimension and communicative dimension. In view of the differences in the tourism purposes, values ​​and aesthetic taste of Chinese and foreign tourist cultures, how can the translator overcome these obstacles in language, culture, communicative thinking and values ​​in the process of translating tourism outreach materials? Of the translation strategy in order to better convey the text information, dissemination of Chinese culture? This will be the author of this article to focus on the issue.