借力——全国或省级媒体强大,但城市台仍有生存空间。比较优势在于贴近地方民生,反映区域文化。应该借力。借力于母体的内容资源;借力于母体品牌栏目、主持人的影响力;借力于母体的强大推介能力。同时深度开发母体资源,深度开发广播、电视的有价值资源形成网络品牌产品;成为本区域UGC的汇聚平台,利用本地媒体的影响力、号召力和监督功能吸引UGC。 Leveraging - strong national or provincial media, but there is still room for urban Taiwan. Comparative advantage lies in close to local people’s livelihood, reflecting the regional culture. Should lend. Leveraging the content resources of the mother; leveraging the mother brand section, the influence of the host; leveraging the mother’s strong ability to promote. At the same time, the Company also developed the parent resources in-depth and developed the valuable brand products of radio and television in depth. It has also become a convergence platform for UGC in the region, attracting UGC by utilizing the influence, appeal and supervision functions of local media.