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电力行业现如今已在我国经济环境中占据主导地位,其发展也随着全球经济一体化进程的不断深入而取向国际化方向。电力营销作为电力企业发展的关键,受到越来越多的关注。然而,随着市场经济环境日益恶化,电力营销管理工作中存在的问题也逐渐突显,严重影响了电力企业的正常运作,限制企业发展。因此,本文将围绕当今电力营销管理现状以及存在问题展开探究,并针对相应问题提出解决对策。
The power industry now occupies a dominant position in the economic environment of our country. Its development has also taken the direction of internationalization with the deepening of the process of global economic integration. As the key of power enterprise development, power marketing is receiving more and more attention. However, with the deteriorating market economy environment, problems in power marketing management have gradually become prominent, seriously affecting the normal operation of power enterprises and limiting the development of enterprises. Therefore, this article will focus on the current status of power marketing management as well as existing problems to explore, and to solve the corresponding problems.